Listing photos
The photos that appear on the MLS and syndicated sites. Most buyers decide whether to book a showing based on the photos alone, so quality matters.
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Where this comes up in a sale, and what follows
- Set your price (comes before)
Part 1 of 4
Why a seller cares
Most buyers decide whether to book a showing from the photos alone. They are the listing's first impression and the cheapest thing to get right, and the first one is the one that does most of the work.
Part 2 of 4
A simple example
Two listings on the same street at the same price. One has 32 professional photos shot at noon; the other has 9 phone photos with the lights off.
| The photos | What tends to follow |
|---|---|
| Professional, bright, in order | More saves, more showings, offers that start higher |
| Phone photos, dim, cluttered | Fewer clicks, and buyers who arrive expecting a discount |
| A great first photo, weak ones after | Clicks, then a drop-off before the showing request |
Photos are the showing before the showing. The first one decides whether there is a second.
Part 3 of 4
What people get wrong
That more photos is better. Better photos is better, in an order that walks a buyer through the house.
Part 4 of 4 · where to read next
Where it appears in the sale
What a definition is, and what it isn't
Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.
Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish
In your Room, this word explains itself where it appears.
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