Comparative market analysis

A report an agent puts together to estimate what a home might sell for, based on recent nearby sales. It's not an appraisal, but it's what pricing conversations usually start from.

Also called CMA · Listing & marketing · Updated September 2026

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Where this comes up: getting ready

This word belongs to the getting ready part of a sale. Here is what that part holds, in order.

  1. Set up your closing teamDecide if you want an agent · Find out who runs closings here
  2. Set your priceLook at what nearby homes sold for · Check some online values
  3. Prep and photograph the homeClear out and put things away · Fresh paint and a deep clean
  4. Gather details and disclosuresWrite down the basics · Note the land and what stays

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Part 1 of 4

Why a seller cares

A CMA is the agent's pricing report: recent sales like yours, adjusted. It is what a listing appointment is built on, and reading its comps yourself is how you know whether the number in it is evidence or salesmanship.

Part 2 of 4

A simple example

An agent's CMA shows five sales in six months between $289,000 and $318,000 and suggests listing at $309,900.

Comparative market analysis: a simple example
What to read in the CMAWhat it tells you
The comps' datesWhether the market they describe is this one
The adjustmentsHow the agent got from those sales to your number
The suggested price against the comps' middleWhether the agent is pricing to sell or pricing to win the listing

A CMA is only as good as its comps, and the comps are on the page to be checked.

Part 3 of 4

What people get wrong

That a CMA is an appraisal. It is an agent's opinion from comps, with no license behind the number.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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