List price

The price the home is listed at on the market. Also called the asking price. It's a starting point, and the final sale price is often different.

Listing & marketing · Updated September 2026

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Where this comes up in a sale, and what follows

The steps of a sale, in order. Each one has its own free guide.

  1. Set up your closing team (comes before)Decide if you want an agent · Find out who runs closings here
  2. Set your priceThis word comes up hereLook at what nearby homes sold for · Check some online values
  3. Prep and photograph the homeClear out and put things away · Fresh paint and a deep clean
  4. Gather details and disclosuresWrite down the basics · Note the land and what stays

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Part 1 of 4

Why a seller cares

It is the one decision every other piece of the sale leans on. Too high and the home sits, then sells for less after the cut; too low and it leaves money on the table. Most of the getting-ready work exists to support it.

Part 2 of 4

A simple example

Comps say $305,000. A list price of $309,900 leaves room to negotiate; $329,000 puts the home in a bracket where buyers compare it to bigger houses.

List price: a simple example
The list priceWhat tends to happen
$309,900, near the compsShowings in week one, offers near $305,000
$329,000, well above themShowings from buyers who wanted more house; few offers; a cut in month two
$295,000, under themMany showings, possibly several offers, sometimes a bidding war

The list price picks which buyers see the home and what they compare it to.

Part 3 of 4

What people get wrong

That listing high leaves room to come down. It costs the first two weeks, which is when the best buyers were looking.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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