For sale by owner

A home sold directly by the owner, without a listing agent. Pronounced 'fizz-bo'. The seller handles marketing, showings, negotiation, and paperwork on their own.

Also called FSBO, fizzbo · Listing & marketing · Updated September 2026

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Where this comes up in a sale, and what follows

The steps of a sale, in order. Each one has its own free guide.

  1. Write your listing description (comes before)Write what makes it special · Check your words are fair
  2. List and market the homeThis word comes up hereDecide where to list · Post through the channels you choose
  3. Host showings and open housesSet your showing process · Vet buyers before showings
  4. Review offers and negotiateCompare offer terms · Verify buyer financing

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Part 1 of 4

Why a seller cares

Selling without a listing agent keeps the listing side of the commission and puts the marketing, the showings and the paperwork on you. Buyers' agents still bring buyers, and they still expect to be paid.

Part 2 of 4

A simple example

You sell your $300,000 home yourself. A buyer arrives with an agent who asks for 2.5%.

For sale by owner: a simple example
The piece of the jobWho does it in a FSBO sale
Pricing, photos, listingYou, with flat-fee MLS entry if you want the portals
ShowingsYou, on your own schedule
The contract and disclosuresYou, with a title company or attorney for the closing
The buyer's agent feeNegotiated in the offer; often still paid

FSBO trades an agent's fee for an agent's work. The work is the part people underestimate.

Part 3 of 4

What people get wrong

That FSBO means no commission at all. The buyer's side often still asks for one, and the offer says whether you pay it.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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