Wholesale

Getting a property under contract, then selling the contract to an end buyer for a fee. The wholesaler never takes title. Legal in most states with some restrictions.

Also called wholesaling · Investment terms · Updated September 2026

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Where this comes up: on the market

This word belongs to the on the market part of a sale. Here is what that part holds, in order.

  1. List and market the homeDecide where to list · Post through the channels you choose
  2. Host showings and open housesSet your showing process · Vet buyers before showings
  3. Review offers and negotiateCompare offer terms · Verify buyer financing

Your Room keeps this list for your own sale, with your dates on it.

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Part 1 of 4

Why a seller cares

A wholesaler puts your home under contract and sells the contract to an investor for a fee, never owning it. The offer is low because two people have to profit from it, and the deposit is often small because the wholesaler may never find a buyer.

Part 2 of 4

A simple example

A wholesaler contracts your home at $180,000 with a $500 deposit and a 30-day inspection period. They market it to investors at $195,000.

Wholesale: a simple example
What you seeWhat is going on
A tiny deposit and a long inspection windowTime to find an end buyer, with little at risk
"And/or assigns" on the contractThe contract is meant to be sold
The wholesaler cancels on day 29They found no buyer at their price; the contract had a door for that

A wholesale offer is a contract on your house sold to somebody else. The fee is the gap between the two prices.

Part 3 of 4

What people get wrong

That a wholesaler is a cash buyer. They are a middleman with a contract, and the cash belongs to whoever they find.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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