Pocket listing

A home offered for sale privately, without going on the MLS. Less exposure to buyers, but also more control over who sees it. Rules on these have tightened in many markets.

Listing & marketing · Updated September 2026

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Where this comes up: getting ready

This word belongs to the getting ready part of a sale. Here is what that part holds, in order.

  1. Set up your closing teamDecide if you want an agent · Find out who runs closings here
  2. Set your priceLook at what nearby homes sold for · Check some online values
  3. Prep and photograph the homeClear out and put things away · Fresh paint and a deep clean
  4. Gather details and disclosuresWrite down the basics · Note the land and what stays

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Part 1 of 4

Why a seller cares

A pocket listing is sold quietly, off the MLS, to buyers the agent knows. It trades exposure for privacy, and less exposure usually means a lower price. Rules on them have tightened since 2020.

Part 2 of 4

A simple example

Your agent proposes showing the home to a few clients before it goes on the MLS. One offers $295,000 and the home never goes public.

Pocket listing: a simple example
What happenedWhat it may have cost
Sold off-market at $295,000Whatever an open market would have paid, which nobody will know
Listed on the MLS insteadEvery buyer sees it; the price is tested
A real need for privacyThe one case where the trade can make sense

A pocket listing is a sale with one bidder. The price reflects it.

Part 3 of 4

What people get wrong

That off-market means exclusive and therefore valuable. Fewer buyers seeing a home is not usually good for the seller.

Part 4 of 4 · where to read next

Where it appears in the sale

What a definition is, and what it isn't

Keighbor is a software company, not a law firm, brokerage, or tax adviser. This is general information, not legal, tax, financial, or real estate advice about your sale. Your situation may differ. Before acting on a contract, disclosure, title, tax, or pricing question, ask an appropriately licensed professional in your state.

Written and researched by Keighbor Research · drawn from the reference glossary · how we research and check what we publish

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